15 business prompts
Marketing performance and attribution
Inspect marketing spend and funnel evidence.
A question to explore
What do campaign costs and conversion records tell us?
A practical way to begin
Start with a question you can check.
Align attribution windows, conversion definitions and currencies. Compare observed costs and outcomes; use a suitable experiment before describing an effect as causal.
The collection
Find your next question.
Analysis, interactive Apps and repeatable Actions. Choose the outcome first.
Marketing performance and attribution
- Compare campaign acquisition costs and outcomesCampaign acquisition cost tableAnalysis
- Find conversion losses in the marketing funnelMarketing conversion funnelAnalysis
- Find paid search terms spending without outcomesSearch-term spend review listAnalysis
- Compare attribution models on the same journeysAttribution model comparisonAnalysis
- Compare ad creative performance within campaignsCreative performance comparisonAnalysis
- Measure content touches on qualified sales journeysContent-associated pipeline tableAnalysis
- Compare lead quality across acquisition channelsChannel lead quality comparisonAnalysis
- Estimate acquisition cost payback by cohortCohort payback tableAnalysis
- Track marketing spend pace against the planMarketing spend pacing AppApp
- Diagnose landing page conversion differencesLanding conversion diagnostic tableAnalysis
- Compare marketing outcomes across regionsRegional marketing outcome tableAnalysis
- Find organic content losing search visibilityOrganic content decline review listAnalysis
- Separate branded demand from nonbrand discoveryBranded and nonbrand search tableAnalysis
- Compare email campaign engagement and outcomesEmail campaign outcome tableAnalysis
- Maintain a weekly marketing performance digestMarketing digest ActionAction
From a question to useful work
Start with the data.
Build from what you find.
Choose a prompt, bring permitted inputs, and review the result. A useful analysis can become an App for your next review or an Action with configured repeat execution.