Analysis / Marketing performance and attribution
Compare lead quality across acquisition channels
Use Proforma to compare lead quality across acquisition channels. Get channel lead quality comparison from your business data with this copyable prompt.
Marketing leader · Growth analyst
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Your starting prompt.
Compare lead quality across channels for cohorts acquired in [period]. Use a fixed [days] day observation window to calculate qualification, opportunity and customer rates, with counts and segment mix visible. Separate recent cohorts that lack full follow-up and show unmatched outcomes. Identify channels worth investigation, keeping observed quality differences distinct from causal channel effects or recommendations based only on raw conversion rates.
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Method and review
Keep the assumptions visible.
Align attribution windows, conversion definitions and currencies. Compare observed costs and outcomes; use a suitable experiment before describing an effect as causal.
For this task, check
Different customer segment mixes can explain channel conversion differences.
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