App / Marketing performance and attribution
Track marketing spend pace against the plan
Use Proforma to track marketing spend pace against the plan. Produce marketing spend pacing app and remaining-budget scenario table from your business data.
Marketing leader · Growth analyst
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Your starting prompt.
Build a marketing spend pacing App for [month]. Compare actual spend with the approved budget and supplied pacing curve, showing daily variance, committed spend and the remaining available amount by channel. Highlight reporting delays and launch dates that explain uneven pacing. Provide an editable planning scenario for the remaining days without changing campaign budgets or assuming a straight-line pace is optimal.
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Method and review
Keep the assumptions visible.
Align attribution windows, conversion definitions and currencies. Compare observed costs and outcomes; use a suitable experiment before describing an effect as causal.
For this task, check
Spend exports can lag platform activity, so the displayed cutoff must be clear.
This starting prompt has no published worked example yet. Begin with a small sample and check the calculations before relying on the result.
Before you begin
- Governed Data covering the listed inputs
- Workspace App authoring access
Build one App from data you have permission to query. Review its definitions and calculations with your team.
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Make it your investigation.
Copy the prompt above, create or open your Workspace, and paste it into Chat. Add the inputs you have permission to use and adapt the assumptions with your agent.
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