Company
Software for measurable progress.
Proforma brings data engineering, AI and experimentation into one programmable workspace. We build the tools to connect and prepare data, orchestrate work and evaluate changes across research, growth and operations.
What we believe
Progress comes from a loop you can inspect.
Testing a sales offer and investigating an engineering limit share a discipline: define the question, choose a method, inspect the result and decide what follows. Technical R&D may need a controlled fixture; a pricing decision may need a scenario or a customer test. We build tools that keep those differences and their evidence visible.
- 01
Find what matters.
Start with an outcome and inspect the evidence it needs. Connect records, check definitions and identify missing measurements. Data preparation and instrumentation are part of the work of understanding a system.
- 02
Try a useful change.
Choose a change small enough to evaluate. Build the App, SQL Model or Action the work needs. AI can help write the software and perform bounded tasks inside it; inspect the logic and evaluate the result.
- 03
Measure what happened.
Compare the result with a baseline and inspect what else changed. Keep calculations, source evidence and assumptions available. Distinguish what happened, what you modeled, and what you think it means.
- 04
Keep what you learn.
Save the finding with its limits, then reuse the data preparation, instrumentation, methods, Apps and Actions that remain useful. Failed and inconclusive tests can improve the next decision too.
The people behind the work
Work with the people building it.
AI can help prepare data, write transformations and build Apps and Actions. People choose the questions, review the evidence, and decide what to do next. Our team and specialist partners can help with data engineering, instrumentation and the workflow itself. You keep the tools, definitions and findings to build on it.