Analysis / Marketing performance and attribution
Find organic content losing search visibility
Use Proforma to find organic content losing search visibility. Get organic content decline review list from your business data with this copyable prompt.
Marketing leader · Growth analyst
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Your starting prompt.
Find content whose organic search visibility declined between [comparison periods]. Separate changes in impressions, click-through rate and average position by page and query, then group potential issues by topic and revision history. Show brand versus nonbrand patterns and known migration dates. Prepare a prioritized content review list from the supplied search export without asserting a search-engine update caused the decline.
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Method and review
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Align attribution windows, conversion definitions and currencies. Compare observed costs and outcomes; use a suitable experiment before describing an effect as causal.
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Average position is an aggregate across queries and locations, so changes need query-level context.
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