Action / Marketing performance and attribution
Maintain a weekly marketing performance digest
Use Proforma to maintain a weekly marketing performance digest. Produce marketing digest action and weekly performance change history from your business data.
Marketing leader · Growth analyst
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Your starting prompt.
Create a versioned TypeScript Action for [weekly schedule] that produces an in-workspace marketing performance digest. Calculate approved spend, funnel and attributed-outcome metrics, compare them with prior comparable weeks and store notable changes with supporting rows. Include source freshness, attribution rules and immature cohorts. Prepare a reviewable report without changing campaign settings or delivering external messages unless that scope is separately authorized.
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Method and review
Keep the assumptions visible.
Align attribution windows, conversion definitions and currencies. Compare observed costs and outcomes; use a suitable experiment before describing an effect as causal.
For this task, check
Compare weeks with aligned reporting cutoffs and conversion maturity to avoid false performance changes.
This starting prompt has no published worked example yet. Begin with a small sample and check the calculations before relying on the result.
Before you begin
- Permitted Data covering the listed inputs
- Configured Action runtime and authorized schedule
- Explicit scope for in-workspace output; any external mutation requires separate authorization
Repeat execution requires a configured Action. Agree the scope and authority before any external changes or messages.
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Make it your investigation.
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