Analysis / Marketing performance and attribution
Estimate acquisition cost payback by cohort
Use Proforma to estimate acquisition cost payback by cohort. Produce cohort payback table and acquisition cost allocation detail from your business data.
Marketing leader · Growth analyst
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Your starting prompt.
Estimate acquisition cost payback for customer cohorts acquired in [period]. Apply our supplied cost allocation rules and track cumulative contribution after acquisition, showing the first month costs are recovered where observed. Compare cohorts and label those that have not yet paid back. Separate observed payback from projected extensions, expose missing costs and avoid using revenue alone when contribution costs are required.
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Method and review
Keep the assumptions visible.
Align attribution windows, conversion definitions and currencies. Compare observed costs and outcomes; use a suitable experiment before describing an effect as causal.
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Payback changes materially when sales costs or servicing costs are excluded from the definition.
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