Analysis / Marketing performance and attribution
Compare ad creative performance within campaigns
Use Proforma to compare ad creative performance within campaigns. Get creative performance comparison from your business data with this copyable prompt.
Marketing leader · Growth analyst
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Your starting prompt.
Compare ad creatives active in [period] within similar campaign, audience and placement groups. Calculate click-through rate, conversion rate and cost per tracked outcome, showing sample sizes and delivery differences. Identify consistent observed performers and weak comparison coverage. Prepare a creative review table with thumbnails or supplied labels where available, and avoid attributing differences to creative alone when audiences or delivery changed.
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Method and review
Keep the assumptions visible.
Align attribution windows, conversion definitions and currencies. Compare observed costs and outcomes; use a suitable experiment before describing an effect as causal.
For this task, check
Platform delivery optimization can make observed creative audiences differ even inside the same campaign.
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