Analysis / Marketing performance and attribution
Measure content touches on qualified sales journeys
Use Proforma to measure content touches on qualified sales journeys. Get content-associated pipeline table from your business data with this copyable prompt.
Marketing leader · Growth analyst
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Your starting prompt.
Measure which content appeared on journeys leading to qualified opportunities in [period]. Count unique accounts and opportunities touched within our supplied lookback window, then summarize associated pipeline by content topic and format. Deduplicate account journeys and show identity-matching coverage. Include example timelines and avoid adding touched pipeline across content items or claiming those touches created the sales opportunity.
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Method and review
Keep the assumptions visible.
Align attribution windows, conversion definitions and currencies. Compare observed costs and outcomes; use a suitable experiment before describing an effect as causal.
For this task, check
One opportunity can touch multiple content items, so associated pipeline is not additive across items.
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