15 business prompts
Product analytics and activation
Understand activation and product behavior.
A question to explore
Where do users reach value or drop out of the product?
A practical way to begin
Start with a question you can check.
Agree on event definitions, identity rules and cohort windows. Check instrumentation coverage before comparing activation, retention or engagement.
The collection
Find your next question.
Analysis, interactive Apps and repeatable Actions. Choose the outcome first.
Product analytics and activation
- Find where users stall after signupActivation funnel with denominatorsAnalysis
- Measure how long users take to reach valueTime to value cohort tableAnalysis
- Build a product retention cohort dashboardInteractive retention cohort AppApp
- Compare feature adoption across account segmentsSegment adoption comparisonAnalysis
- Identify trial accounts that finish onboardingTrial milestone completion tableAnalysis
- Discover paths users take before activationCommon preactivation path tableAnalysis
- Build a weekly product usage review AppWeekly product usage AppApp
- Review adoption after a feature launchFeature launch evidence briefAnalysis
- Find accounts with unused product seatsSeat utilization distributionAnalysis
- Audit activation event instrumentationActivation instrumentation findingsAnalysis
- Measure product reactivation patternsReactivation cohort summaryAnalysis
- Read out a product activation experimentExperiment result and uncertainty tableAnalysis
- Locate friction inside a core product workflowWorkflow friction mapAnalysis
- Find product usage concentrated in a few accountsUsage concentration measuresAnalysis
- Compare feature usage before account upgradesPreupgrade usage comparisonAnalysis
From a question to useful work
Start with the data.
Build from what you find.
Choose a prompt, bring permitted inputs, and review the result. A useful analysis can become an App for your next review or an Action with configured repeat execution.