Analysis / Product analytics and activation
Measure how long users take to reach value
Calculate median and upper percentile time from signup to first value, compare mature cohorts, and keep users with unresolved activation visible.
Product manager · Product analyst
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Your starting prompt.
From [signup data] and [value events], measure time from signup to the first verified [value event]. Report median, p75 and p90 for each signup cohort and [segment], alongside the proportion reaching value within [7 days]. Keep users who have not yet reached value visible as unresolved observations. Compare only cohorts with equal followup windows and explain the event definition.
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Method and review
Keep the assumptions visible.
Agree on event definitions, identity rules and cohort windows. Check instrumentation coverage before comparing activation, retention or engagement.
For this task, check
Recently signed up users require equal observation windows before comparison.
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Before you begin
- Bring exports you are allowed to upload, or data your Workspace can already query.
- Choose the reporting period and agree what each record represents.
Work with permitted files or queryable data. Verify the result against the original records.
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Make it your investigation.
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