Analysis / Product analytics and activation
Audit activation event instrumentation
Check activation events for missing properties, duplicates and version changes, then quantify potential funnel distortion before proposing repairs.
Product manager · Product analyst
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Your starting prompt.
Compare [activation event specification] with [recent events] across client versions and platforms. Check required properties, timestamp order, duplicate event IDs and unexpected changes in event volume. Quantify how each issue could distort the activation funnel, using affected counts and sample records. Produce a proposed instrumentation repair list; preserve raw evidence and do not automatically redefine activation to make the metric look healthier.
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Method and review
Keep the assumptions visible.
Agree on event definitions, identity rules and cohort windows. Check instrumentation coverage before comparing activation, retention or engagement.
For this task, check
Event volume changes can come from product usage as well as instrumentation changes.
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Before you begin
- Bring exports you are allowed to upload, or data your Workspace can already query.
- Choose the reporting period and agree what each record represents.
Work with permitted files or queryable data. Verify the result against the original records.
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Make it your investigation.
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