Analysis / Product analytics and activation
Compare feature usage before account upgrades
Compare feature usage before upgrades with comparable account windows, reporting sample sizes and associations without claiming causal drivers.
Product manager · Product analyst
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Your starting prompt.
Compare use of [features] in the [30 days] before recorded account upgrades with usage in comparable nonupgrading accounts. Match observation windows and segment by account age and starting plan. Report adoption, repeat use and sample sizes, including features restricted by the starting plan. Produce associations worth investigating and explicitly separate them from causal drivers or reliable upgrade predictions.
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Method and review
Keep the assumptions visible.
Agree on event definitions, identity rules and cohort windows. Check instrumentation coverage before comparing activation, retention or engagement.
For this task, check
Starting plan, account maturity and customer selection can explain observed upgrade associations.
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- Bring exports you are allowed to upload, or data your Workspace can already query.
- Choose the reporting period and agree what each record represents.
Work with permitted files or queryable data. Verify the result against the original records.
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Make it your investigation.
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