15 business prompts
Ecommerce and retail
Understand orders, returns and contribution.
A question to explore
Which retail products and customer patterns deserve attention?
A practical way to begin
Start with a question you can check.
Reconcile orders, refunds, costs and fulfillment at a consistent grain. Use supplied exports when a native Connection is unavailable, and distinguish revenue from contribution.
The collection
Find your next question.
Analysis, interactive Apps and repeatable Actions. Choose the outcome first.
Ecommerce and retail
- Calculate ecommerce order contribution marginsOrder contribution margin tableAnalysis
- Measure repeat purchases by customer cohortRepeat purchase cohort tableAnalysis
- Find products with unusually high return ratesProduct return rate comparisonAnalysis
- Compare discount strategies using order marginsDiscount margin comparisonAnalysis
- Discover products commonly purchased togetherSupported product pair tableAnalysis
- Review product assortment by sales and marginAssortment sales and margin reviewAnalysis
- Build a checkout funnel review AppCheckout funnel review AppApp
- Analyze subscription commerce renewal cohortsSubscription renewal cohort tableAnalysis
- Explain shipping charges and costs by orderOrder shipping economics tableAnalysis
- Find patterns behind ecommerce order cancellationsCancellation pattern reviewAnalysis
- Measure time from returns to customer refundsReturn and refund timing tableAnalysis
- Compare first and repeat order profitabilityFirst and repeat order margin comparisonAnalysis
- Model the economics of proposed product bundlesBundle economics scenario tableAnalysis
- Compare seasonal gifting order patternsSeasonal gift order comparisonAnalysis
- Read out a merchandising experimentMerchandising experiment decision briefAnalysis
From a question to useful work
Start with the data.
Build from what you find.
Choose a prompt, bring permitted inputs, and review the result. A useful analysis can become an App for your next review or an Action with configured repeat execution.