Analysis / Ecommerce and retail
Measure repeat purchases by customer cohort
Measure repeat purchases and net sales by first purchase cohort, compare mature windows, and disclose identity gaps in uploaded customer order data.
Ecommerce operator · Retail analyst
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Your starting prompt.
Use [uploaded order export] to group customers by first eligible purchase month and measure repeat purchase within [30, 60 and 90 days]. Calculate customer counts, repeat order rates and repeat net sales, excluding canceled orders under [agreed rules]. Compare only mature cohort windows and show unresolved customer identities. Produce a retention cohort table without treating repeat purchase associations as proof of campaign impact.
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Method and review
Keep the assumptions visible.
Reconcile orders, refunds, costs and fulfillment at a consistent grain. Use supplied exports when a native Connection is unavailable, and distinguish revenue from contribution.
For this task, check
Guest checkout and changing customer identifiers can undercount repeat buyers.
This starting prompt has no published worked example yet. Begin with a small sample and check the calculations before relying on the result.
Before you begin
- Bring exports you are allowed to upload, or data your Workspace can already query.
- Choose the reporting period and agree what each record represents.
Work with permitted files or queryable data. Verify the result against the original records.
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Make it your investigation.
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